定性研究

　﹡　团体座谈
　﹡　深度访谈
　﹡　专家座谈

定量研究

　﹡　入户访问
　﹡　街头随访
　﹡　电话调查
　﹡　网上调查
　﹡　邮寄访问
　﹡　神秘顾客
　﹡　固定样本的连续性访问

Qualitative research

Quantitive research

　﹡　Group discussion

　﹡　Door-knock interview

　﹡　Deep-level interview

　﹡　Street intercept

　﹡　Experts discussion

　﹡　Phone survey

　﹡　Web survey

　﹡　Mail interview

　﹡　Mystery shopping

　﹡　Continuous interview on fixed samples